I just finished Blink for the second time. I read the book when it first came out and I found myself often thinking about many of the things Gladwell wrote about as I was conducting some research on training and learning. I believe this is beneficial reading for fire service trainers and decision makers. Gladwell talks about decision making, stress and a variety of other theories about the conscious and unconscious mind. I found his book to be very thought provoking and directly applicable to the fire service. He even speaks of a few situations involving firefighters.