“The death of one man is a tragedy. The death of millions is a statistic.” Joseph Stalin

After recently reading Dan Ariely’s book, Predictably Irrational, and his use of this quote, I pondered if this quote from the feared Communist leader Joseph Stalin could help reduce our line of duty deaths and the answer is YES! While Stalin’s quote was most likely intended for more sinister purposes it does have merit when discussing LODD’s.

First, we are provided statistics in our trade on a daily basis but usually with no associated instructions on what do with the data. Specific to line of duty deaths, e know we average approximately 100 LODD’s, we know the percentages related to what activities, age, gender, etc. are when the catastrophic incident occurred, and we are provided some general recommendations that apply to that affected fire department. But how do we curb the trend of LODD’s based on the statistics provided within our department that may be similar or, more likely, vastly different. Without having this information the line of duty deaths simply become just statistics. This noticeable gap in the equation was the catalyst for 25 to Survive: Reducing Residential Injury and LODD. We took the opportunity to interpret the data and provide solutions to overcome the identified causes in the LODD reports that may be implemented in any fire department.

When we delve into Stalin’s quote and couple it with our process of reviewing LODD reports we can begin to understand that we lose focus on the loss of one firefighter, the tragedy in this case, and focus more on the statistics. For instance, most can recite the average number of LODD’s, but if the LODD did not occur in their department, I would venture to say they couldn’t recite the name of the person who was killed. This behavior is conditioned with the vast amount of mind-numbing statistics, figures, and graphs we receive but it can be altered. Mother Theresa offered a way we can begin to change that trend when she stated,

“Never worry about numbers. Help one person at a time and always start with the person nearest you.” Mother Theresa

The numbers are an important metric to demonstrate if we are changing the trend for better or worse but what is important is the person. If we learn the person, we establish a connection and we will learn the story. That story will open your eyes to factors leading up to the LODD and what can be done NOW to prevent it from occurring again. Simply glossing over the numbers will not provide that connection and leads to only honoring someone after they have died which is a disservice.

This process, placing a name and face to the tragedy, is referred to as the “identifiable victim effect” and is utilized everyday in our society to garner your donations or solicit your support. The most notable example is the Ryan White story. While AIDS was very prevalent in the 90’s and everyone had an increased level of awareness, it was something distant and happened in a far away land. That is, until Ryan White contracted AIDS and his was someone you knew. He was an all-American teenager who everyone could associate with; he looked like your son, nephew, the kid down the street, etc.

Ryan became the poster child for AIDS in American and his struggle, and eventual death, led to the Ryan White act. This happened because the AIDS epidemic became the story about a person who you could get to know and support, the epidemic got the attention needed and continues to this day.

How do we parlay this identifiable victim effect into our trade and begin changing the trend of LODD’s in the fire service? We must learn the person. Much like the supporters of Ryan White, we must be most diligent supporters of our fallen firefighters and use the identifiable victim effect to our benefit. The easiest way to start this trend is to review the statistics but also take the time and read the story of each LODD. When you select a report to review with your firefighters take the time to learn:

• What was their name?
• What did they look like (put a name to the face)?

  Lt. Pete Lund - June 14th, 2005

• Where did they work, how many years of service, etc.?
• What actions were they doing when the LODD occurred?
• What were the contributing causes to their death that you could apply to your department and operations?
• What can I do (skill, tip, technique, policy, etc.) to prevent this from occurring in my department, which would honor the memory and sacrifice of the fallen firefighter?

We know firefighters die in the line of duty driving to and from incidents, suffering cardiovascular incidents, and performing their jobs on the fireground amongst many other activities. Your goal is to match the problem or obstacle you are trying to overcome with the story of a fallen firefighter.

For example, if you are teaching new apparatus operators and want to stress the incredible responsibility with this position, pick one of the 17 firefighters who died in the line of duty in 2012 responding/returning to an incident. If you are discussing the importance of coordinated ventilation, discuss the LODD of Louis Matthews and Anthony Phillips of the DCFD at the Cherry Road, N.E. fire in 1999. The list is unfortunately vast and plentiful to choose from and each one deserves our recognition.

All the motivation you will need to make yourself, your fellow firefighters, and the future of your fire service, exists in the LODD reports. Learn their stories, share it with your firehouse family, and motivate them to prevent the LODD’s. When we can place a name and face to a cause we naturally rally together to prevent it from happening again. Take the LODD’s from being just statistics of catastrophic incidents that happen in a far away land and make that tragedy your motivation to help one person at a time and make that one person that firefighter that may be charging down the smoky hallway with you later tonight.