This will most likely not be a very popular commentary, but I feel it needs to be said and discussed - especially in this day of social media experts and podcast posers. Seems all you need these days to proclaim yourself an expert on any given topic or tactic is a platform and flashy helmet stickers. Enough! You seriously are not fooling anybody, and if you are, you won't for long.
It really is simple - be you! Stop pretending to be someone or something you are not just to grab the spot light or make a profit.
Be you! Be real. Be original!