To some people Fire Prevention means Fire Prevention and only that. Fire Prevention is a chance for your department to market themselves. Even though marketing should be done all the time versus just one week out of a year.
Fire Prevention week it is time to show off their talents and what your department provides to the community through all aspects. Don’t just limit to one simple activity such as handling out literature or giving fire truck rides.
Let it encompass what your department knows, what your department can do, and what the public can do to help.
Fire prevention activities can be showing demonstrations of what your department can do. Inform the public about the facts regarding fire and life safety.
There is various ways your message can be delivered, through PSA’s on the local television or radio station. Through the newspaper, social media, your department website, annual newsletters.
Conduct an annual Fire Department Open House that all community residents can come and see what you can offer. Always have an open door policy with the public and allow them to come in and half a cup of coffee at any time while members are at the station to answer any questions that may have in regards to some topics.
Engage the public and interact with them. Try to avoid fancy firefighter jargon and terminology. To the public it’s a piece of equipment that helps you do your job better. If your department is volunteer, it is time to attract new members to your department while interacting with the public.
Fire Prevention week is time to inform the public in regards to their safety and how they can improve their way of life.
The more you market your department, the more donations your department may receive, if your department runs off donations to keep the fire department going.
Ensure your marketing tactics of your message will be remembered.