Recruitment!!

I am looking for any ideas on recruitment within my community that will really jump out and catch the attention of the public. If you’ve read anything I’ve posted before you’ll know that I’m a captain of a smaller department that turns around 300 calls a year give or take. What I’m trying to do is get our faces out more in the community other than when someone needs our help. The men that run out of 2 house now are some of the best firefighters I know and I’m trying to add more great firefighters to the bunch. It seems to me that nobody has the time to dedicate to the service anymore (I have my struggles as well) but I know that there has got to be more willing men and women out there that are wanting to be involved. So my question is how exactly do we as a department go out there and get them while at the same time boosting our public relations with those that aren’t interested? Any thoughts would be great. I’m just trying to get some ideas that I might be able to lay on the table and see what the higher ups think. Thank you all.